Get Your School Websites Ready
Execute your kindergarten enrollment strategy across all websites in your division: your central site, elementary school sites, even middle and high schools. Every website contributes to parents’ overall impression of your school district. Remember, they are looking for a place where their children can succeed from kindergarten through to graduation! Here are a few strategies to get your websites ready:
Online parent toolkit: Finding registration information should not require a call to your office! Build an easy-to-find section of your district website with all relevant registration information: forms, program details, school boundary maps, transportation info, FAQ, important contacts and a registration checklist.
Infographics or checklists: The registration process can be complicated and daunting for parents. Help them out with an infographic that shows the registration process from start to finish, or a simple checklist that lets them cross off all the steps in order. For first-time parents even knowing what year their child should start kindergarten can be daunting, an infographic or a calculator can help!
Forms: Allow parents to complete registration forms easily and securely on your website, or at minimum let them download and print the forms.
Website images: Use plenty of high quality, candid photos of students enjoying learning and engaging with their teachers. Use high resolution photos of your own students or purchase stock photos. Great photos act as visual cues that let parents know their children can be happy and successful in your schools.
Be proud of your programs: What does your school district offer in Kindergarten and beyond? What is your focus? Your philosophy? What will students learn? Highlight special facilities, projects, programs, and field trips. It is not enough to simply link to a curriculum document that shows none of your district’s personality.
Create links: Parents are likely to visit their local school website first, not your district website. If you keep all registration information on your district website, make sure there are working links to that content from your school sites. But a link is not enough; your school sites should list the detailed program information parents need, and have beautiful design and photos that show why the school is a great place to be!
District-wide strategy: Middle and high schools are part of your strategy too! Remember, parents are looking for a district where their children will succeed all the way through their school years. All of your school websites need to show off your great programs and include plenty of beautiful photos!