Posting New Content
Now that we’ve got some guidelines, it’s time to use them! Here’s how you can implement these strategies when creating new content on your website.
When you add a page to your website, think about what parents are looking for. Review your school’s most frequently asked questions (from calls, emails, analytics, etc), and ensure that your website has pages where parents can find answers. The page title and headings should all be clear and reflect the page’s content. Add images to make the page visually engaging, and break up big sections of text. Use accordion (expandable) content for pages with lots of text, so parents can click and choose what they want to see.
Enticers are prominent links or buttons that direct your visitors to the most important parts of your website. Enticers are a great way to promote seasonal information on your website, and you should be able to change what they link to easily. Plan ahead, and use your enticers all year long to promote whatever is most important to your audience.
Keeping your school’s calendar up-to-date is one of the best ways to reduce calls to your office! Add details to important events: date, time, any actions required, and who to contact for more information. Encourage parents to subscribe to your school calendar so they automatically receive updates and changes on their personal devices.